Retention Team Lead (B2C)

Retention Team Lead (B2C)

Multiple locations
  • Belarus/Minsk
  • Georgia


SOFTSWISS is a top company focused on the iGaming industry, providing an umbrella solution for large gaming and betting businesses. SOFTSWISS products include Online Casino Platform, Game Aggregator, Sportsbook Platform, Affiliate Engine, and casino games under the BGaming brand.

SOFTSWISS in numbers:

  • 2009 – foundation year
  • 1200+ people in the company
  • 300+ gaming websites supported
  • 6B+ € bets processed per month
  • 150M+ € generated via our software monthly
  • 600K+ monthly active players


  • Providing overall leadership and direction to the team
  • Mounting and executing growth experiments and campaigns that increase customer retention
  • Creating real value for our users by acquiring data and insights and really understanding their behaviour and needs
  • Managing creative briefs and workflow for new campaigns and ensure materials are delivered on time and within agreed strategy and plan
  • Analysing results to understand the impact of campaigns and recommending a plan of action
  • Ownership of all Retention strategies including but not limited to CRM, Email, SMS, push, Customer Segmentation and Marketing automation
  • Developing aggressive retention strategies.  Demonstrate self-motivation, independent initiative and creative problem-solving
  • Key Performance Indicators development and implementation 
  • Load analysis and it’s appropriate allocation


  • 2+ years previous experience in the same role in iGaming industry
  • Good understanding of delivering CRM solutions and third party integrations
  • Fluent English
  • Strong communication and interpersonal skills
  • In-depth knowledge of marketing software, tools
  • Advanced organizational skills
  • Ability to think strategically and creatively
  • Nice to have: Previous experience with customer segmentation, user journey mapping, personalization through editorial and automation strategies 

Work conditions:

  • Opportunity to join one of the most progressive and fast-growing IT spheres
  • We are working in dynamic constantly growing business terms: developed processes, opportunity to influence outcomes and share experiences, quality not quantity
  • Our own products line which has recommended itself multiple times in a variety of market cases
  • Your salary is protected against inflation and currency spikes, the whole salary amount is specified directly in the job offer
  • Referral program
  • Paid training programs, certifications, conferences including international events
  • Corporate celebrations, team buildings, and fun activities

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