In a world where technological advancements and innovations dominate headlines, it is inspiring to see companies like SOFTSWISS stepping forward to promote and support health initiatives. As SOFTSWISS continues to expand its operations and footprint across Europe, the company recognises the significance of not just growing in size but growing in its social responsibility. This October, SOFTSWISS is extending its support to a cause that transcends industry boundaries and unites people worldwide – the fight against breast cancer, also known as Pink October.
Pink October, or Pink Ribbon Month, is an annual global movement that was established to focus attention on the alarming incidence of breast cancer cases. It aims to inform all genders about the importance of early diagnosis and support those who have triumphed over breast cancer. On 15 October, the world observes World Breast Cancer Day, an initiative driven by the World Health Organisation since 1993.
Breast Cancer – a Global Challenge
Countless women and men around the world are affected by breast cancer, a pervasive and life-altering disease. In 2023, it is predicted that 297,000 new cases of breast cancer will be diagnosed globally, with 2,800 of those cases affecting men. Breast cancer accounts for one in every four cancers diagnosed in women worldwide.
Despite the absence of a universal cure, there is a silver lining – when detected at the zero and first stages, breast cancer can be successfully treated in 94% of cases without compromising women’s and men’s quality of life. This underscores the importance of educating all genders about the straightforward rules for breast self-care and early detection.
The decision to support October Pink is at the core of the SOFTSWISS value ‘WE SEE PEOPLE’, driven by a constant desire to take care of its employees’ health and to raise breast cancer awareness while creating positive change in the regions where SOFTSWISS people operate.
In Poland, the research has revealed a higher mortality rate from breast cancer compared to Europe’s average, with a 30% higher mortality rate among men and a 25% higher rate among women. This concerning trend can be attributed, at least in part, to late-stage diagnosis.
In Belarus, the situation is also challenging, with cancer affecting people at younger ages. However, thanks to increased efforts in preventive examinations and early-stage detection, there is hope. Mortality rates remain constant, but the diagnosis at earlier stages promises better outcomes.
In Georgia, the level of cancer care is struggling, and there are no centralised state programs for cancer screening. The ‘State Cancer Screening Program’ was launched in 2008 but is currently inaccessible to foreigners.
Breast Cancer Awareness: Medical Perspective
In a bid to make a difference, SOFTSWISS has run a series of events for its employees worldwide. SOFTSWISS conducted an employee educational campaign under the slogan ‘Let’s Think About Pink,’ and teamed up with Dmitry Mikulich, surgical oncologist and breast care specialist, to organise a live Q&A broadcast that provided essential insights into breast cancer and the actionable steps SOFTSWISS people can take to protect themself from this disease.
During the broadcast Dr. Mikulich emphasised three fundamental rules of breast cancer prevention:
- Monthly Breast Self-Examination: Both men and women should regularly examine their breasts for any unusual changes. So, how to check your breasts? It can be done in front of a mirror, or while lying on a bed. Pay attention to changes in shape, size, skin colour, inflammation, and nipple conditions. Women can perform these examinations from the 5th to the 12th day of their menstrual cycle when their breasts are in a state of hormonal rest.
- Annual Specialist Visit: Young women and men under 40 are advised to have an ultrasound scan, while those aged 40 and older are recommended to have a breast cancer screening, also known as a mammogram. These routine check-ups can make a significant difference in early detection.
- Lifestyle Factors: Embrace a healthy lifestyle by incorporating regular physical activity, maintaining a healthy weight, avoiding excessive alcohol consumption, and steering clear of tobacco smoke.
The doctor also mentioned that it’s crucial to follow the guidelines when getting ready for an ultrasound or mammogram:
- Choose a convenient month for your annual examination.
- Separate mammography and fluorography dates to minimise radiation exposure.
- Carry your identification documents, such as your passport or ID card.
- Consider seeking an initial consultation from a gynaecologist/urologist at your clinic based on your country’s healthcare policies.
How SOFTSWISS Supports Its Team?
As we delve deeper into the heart of Pink October, the mission to combat breast cancer expands beyond self-examinations and routine check-ups. SOFTSWISS has branded all its offices and held a Pink October Breakfast to address critical health issues.
To show SOFTSWISS commitment to employees’ well-being, all employees will have the opportunity to undergo a complimentary preventive check-up with an ultrasound scan or mammogram tests, regardless of their location, before the end of November.
And to top it all off, female managers at SOFTSWISS harnessed the power of their social media platforms to emphasise the importance of Pink October. Their posts not only heightened awareness among their teams but also extended their reach to a broader audience.
SOFTSWISS Stands with Pink October
Valentina Bagniya, CMO at SOFTSWISS, comments: “Among the array of initiatives undertaken in recent years, our active involvement in Pink October stands out as one of the most significant and invaluable contributions to our company and its dedicated workforce. We see people, and we believe they are the heart of our success. That is why SOFTSWISS places a high priority on the well-being, happiness, and personal fulfilment of its employees. We believe that only truly inspired professionals, united by common values, can drive the iGaming industry forward.”
Pink October is not just a month on the calendar – it is a movement that invites everyone to participate in the global battle against breast cancer. SOFTSWISS, as a forward-thinking technological company, aims to educate and empower both their people and followers. Breast cancer is a formidable challenge, but with awareness, early detection, and a commitment to a healthy lifestyle, we can make a difference. Remember, Pink October is a call to action, an opportunity to take control of your health, and a reminder that the power to protect yourself from breast cancer is in your hands. Together, we can make Pink October a turning point in the fight against breast cancer, as we strive to protect ourselves and our loved ones.