Creative Copywriter

Overview:

SOFTSWISS is hiring a Creative Copywriter to join our Marketing Team. We are seeking a concept-driven and execution-focused Creative Copywriter to shape and deliver impactful marketing and communication campaigns across ATL, BTL, PR, and Digital channels, driving the creative vision for both Commercial and Employer brands.

Purpose of the role:

You will be responsible for developing and implementing creative concepts and execution that strengthen the company’s Commercial and Employer brands. Your work will shape the visual and verbal identity of marketing campaigns across ATL, BTL, PR, and Digital channels – from idea generation to full creative execution – ensuring consistency, impact, and excellence in every project.

Key responsibilities:

• Development of naming, slogans, scripts, and brand identity;
• Development of creative concepts for projects of any complexity with implementation in ATL/BTL/PR/Digital channels (integrated advertising campaigns, banner campaigns, non-standard promotional campaigns, PR-projects, campaigns in social networks, etc.);
• Development of key visuals for marketing campaigns/events, working with designers in compliance with the creative concept at the stages of creation and adaptation of the key visual for different channels;
• Creative support of the development of materials for advertising campaigns from the stage of idea creation to the launch of the advertising creatives;
• Implementation of the director’s function in the production of audio/video clips (idea and script development, storyboarding, control and coordination of pre/post-production, filming, directing);
• Coordination and supervision of creative/video projects implemented by third-party contractors (search and coordination of contractors, preparation of terms of reference and production briefs, holding regular status meetings with the contractor at all stages of the project, project closure, including document management);

Required Experience:

• 3+ years of experience in a similar position (agency or in-house);
• Fluent Russian (B2+ and above);
• B2 level English skills;
• Experience in B2B marketing;
• Portfolio of experience in developing creative projects for ATL/BTL/PR/Digital channels;
• Experience in working with advertising creatives from idea development to materials control;