CRM Platform Manager – Senior

Overview:

We are looking for a CRM Platform Manager to drive the development of our CRM system – Hubspot – and generate actionable insights from client data. This is a hybrid role that combines system configuration and support with proactive data analysis

About Product:

SOFTSWISS Game Aggregator
A fast and cost-effective solution that allows you to integrate and manage casino gaming content easily

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Purpose of the role:

You will play a key part in ensuring the CRM becomes a central tool for decision-making and client management across teams

Key responsibilities:

CRM Operations & Support

• Receive and prioritise requests from business stakeholders (primarily Account Management and leadership)
• Configure CRM elements and workflows
• Integrate CRM with external systems (1C, Jira, Tableau), ensure data consistency and accuracy
• Provide user support, consult teams on CRM capabilities
• Maintain documentation and internal knowledge base

Data Quality & Management

• Monitor completeness and consistency of client records (segments, sources, products, activity, etc.)
• Detect and eliminate duplicates or contradictory data
• Suggest improvements to data structure and logic

Analytics & Insights

• • Build client segments and reports
  • Generate regular exports with interpretation for BizDev, Marketing, and Product teams
  • Identify trends, anomalies, and missed opportunities (e.g., underused segments, upsell/cross-sell cases). Proactively highlight insights for decision-making
  • Set up and maintain dashboards in CRM and BI tools
  • Automate recurring reports (e.g., monthly KPIs, client churn, new client activity)

Requirements:

• Experience with HubSpot (setup, automation, user support) at least 1 year
• Upper-Intermediate or higher Russian and English (B2+)
• Strong data literacy: report building, validation, filtering, interpretation
• Experience working with BI tools (Tableau, Power BI, or similar)
• Understanding of APIs and system integrations
• Ability to translate business needs into technical requirements
• Excellent communication skills and a service-oriented mindset
• Proactive, structured, and detail-focused approach