Finance Manager

Overview:

SOFTSWISS is expanding its performance marketing business focused on B2B traffic resale to casino operators. This is a standalone business vertical with its own P&L, unique operating model, and distinct economic framework within the broader SOFTSWISS ecosystem.

We are looking for a Finance Manager who will become the first dedicated finance professional embedded directly into this new business direction at launch stage.

While operating as the sole finance owner within the business, this role will be fully integrated into the mature financial ecosystem of SOFTSWISS, with structured support from Treasury, FP&A, Finance Infrastructure, and other CFO office functions.

Purpose of the role:

This role is designed for a highly independent and commercially minded finance professional who can combine strategic finance leadership with hands-on execution.

You will be responsible for building and managing the financial framework of the performance marketing direction from the ground up — including management accounting, budgeting, reporting, treasury coordination, unit economics, and business partnership.

This position requires deep expertise in digital marketing finance, traffic acquisition economics, and strong cross-functional collaboration with operational, marketing, and treasury teams.

The ideal candidate will act as the financial architect of the business, ensuring transparency, scalability, and profitability as the direction grows.

Key responsibilities:

Management Accounting

• Build and maintain the full P&L structure of the business direction, including revenue streams, direct costs, and overheads
• Develop methodologies for cost allocation across traffic channels, campaigns, and projects
• Establish robust control over advertising budgets across multiple platforms, accounts, and traffic sources
• Own unit economics analysis by traffic source, including CPA, ROAS, LTV, and profitability metrics
• Integrate the business unit’s financial data into group-wide management accounting systems

Reporting, Analytics & Financial Control

• Prepare regular financial reporting for Head of Performance Marketing and CFO, including P&L, cash flow, and key business KPIs
• Ensure reconciliation between finance data and operational / marketing analytics
• Conduct budget vs actual variance analysis across financial and performance metrics
• Develop financial templates, dashboards, and tools for operational decision-making
• Participate in regular business reviews, providing financial performance insights and recommendations

Budgeting, Treasury & Financial Operations

• Plan weekly and monthly budget requirements for traffic acquisition activities
• Coordinate closely with Treasury on funding requests, budget limits, and liquidity control
• Manage financial flows related to B2B traffic resale to casino operators
• Monitor payment, currency, and operational risks across multi-currency advertising accounts and platforms

Strategic Business Partnership

• Provide pre-launch financial expertise for campaign planning, including ROI and profitability assessments
• Support pricing strategy development for B2B traffic resale products
• Collaborate with Finance Infrastructure Team to automate workflows and improve financial processes
• Participate in scaling and developing the finance function as the business direction grows

Required Experience:

• Degree in Finance, Economics, Accounting, or a related field
• 3+ years of experience in finance, management accounting, FP&A, or financial controlling within performance-driven, digital, or traffic-based business environments
• Strong understanding of traffic-driven business models, including how traffic economics operate, where value is created, how monetization works, and how profitability is distributed across channels, products, and partners
• Proven ability to act as a strategic finance business partner, contributing to commercial and operational decision-making rather than functioning solely as a support role
• Strong expertise in management accounting, including P&L ownership, budgeting, financial modeling, cash flow planning, and financial control
• Experience with unit economics analysis, including profitability drivers, margin structures, and business performance evaluation
• Advanced Excel and/or Google Sheets skills
• Experience in budget control, plan vs actual analysis, and financial reporting
• Strong analytical skills, high level of autonomy, and ability to work independently in a dynamic business environment
• English and Russian (at least Upper-Intermediate, both written and oral)

Nice to have:

• Experience with unit economics, cohort analysis, and marketing analytics
• Experience working with advertising platforms and traffic acquisition channels
• Basic knowledge of attribution models, tracking systems, and digital marketing performance metrics
• SQL skills
• Experience with BI tools such as Power BI, Looker Studio, or Tableau
• Professional certifications such as ACCA, CPA
• Experience in startup or rapidly scaling business environments