Overview:
SOFTSWISS continues to expand the team and is looking for a Retention Specialist. You’ll work in our Setup Team, contributing to our continued growth and innovation in the Casino Platform.
About Product:
With our strong technical team, SOFTSWISS has created a secure iGaming platform that ensures the highest quality of service to clients worldwide. Through constant innovation, the iGaming Platform Team strives to maintain its competitive edge through state-of-the-art technology, providing clients with an unparalleled experience at any given time.
Purpose of the role:
You will take ownership of engagement initiatives from ideation to launch, ensuring timely, relevant, and high-quality communications throughout the entire lifecycle of the audience.
Key responsibilities:
- Managing 2–3 ongoing engagement projects at the same time, keeping everything on track and well organized
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Creating and improving multi-channel campaigns (email, SMS, in-app) using Customer.io
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Setting up and maintaining initiatives that encourage long-term engagement
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Working closely with technical and product teams to make sure campaigns are set up correctly and work as expected
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Carefully testing and reviewing campaigns before they go live to avoid mistakes and ensure a smooth user experience
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Tracking results, learning what works, and suggesting practical improvements
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Collaborating with copywriters, designers, and content teams to deliver clear, consistent, and high-quality messaging
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Making sure every campaign meets internal standards and feels thoughtful rather than automated
Required Experience:
- 2+ years of experience in CRM, lifecycle marketing, or retention-focused roles
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A good understanding of how users move through a product and what keeps them engaged over time
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Hands-on experience with Customer.io (or similar tools)
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Someone detail-oriented who enjoys testing, fixing, and improving things
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Comfortable working with HTML-based emails
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English level B1 or higher
Learn more about our hiring process here – what to expect, how to prepare, and what makes SOFTSWISS different.