Overview:
SOFTSWISS is looking for SEO Team Lead to manage a team of SEO Specialists and Link Builders, drive the SEO function forward, oversee key performance indicators, and ensure sustainable growth in organic search visibility.
Key responsibilities:
- Manage a team of SEO Specialists and Link Builders: plan workloads, delegate tasks, track progress, and ensure high-quality execution
- Participate in weekly sprint planning and assign tasks related to research, link building, web development, copywriting, and other SEO activities
- Coordinate SEO reporting and KPI tracking for the team and the Head of Content Marketing
- Regularly review, crawl, and audit company websites to maintain their technical health
- Monitor target keyword rankings and take action to maintain and improve search visibility
- Analyze competitor websites and share relevant insights with stakeholders
- Monitor major Google algorithm updates and keep the team informed about upcoming changes, risks, and action plans
- Lead the bi-weekly SEO Sync with the CMT, DMT, and R&A teams
- Participate in ad hoc research initiatives and special SEO projects
- Participate in the hiring and onboarding of new SEO Team members
- Improve team processes, cross-functional collaboration, and the overall effectiveness of SEO operations
Required Experience:
- 5+ years of experience in SEO, up to 2 years of experience managing an SEO team
- Strong understanding of SEO and SEM principles
- Intermediate to advanced project management skills
- Strong analytical and problem-solving skills
- Hands-on experience with SEO tools such as Semrush, Ahrefs, SE Ranking or similar platforms
- Experience with project management tools such as Jira, Asana, Trello, or similar
- Experience with analytics and search tools, including GA4, Looker, and Google Search Console
- Basic knowledge of Google Ads and HTML
- Confident use of Google Workspace, including email and writing tools
- Knowledge of ChatGPT and Generative Search Experience principles is a plus
- English proficiency at B1 level or higher
Nice to have:
- Relevant SEO certification
- Knowledge of additional languages: Spanish, Portuguese
- Experience working with WordPress.
Main Advantages
- Private health insurance
- Sports benefits
- Comprehensive Mental Health Program
- Free English lessons (online)
- Local language courses
- Paid time off
- Maternity leave support
- Referral program rewards
- Upskilling, internal workshops, and participation in professional conferences and corporate events
