Visual Concept Designer – Senior

Overview:

SOFTSWISS is looking for a Senior Visual Concept Designer to create and develop key visual concepts across marketing, corporate, and digital channels in collaboration with the Art Director.

Purpose of the role:

The role includes working on advertising campaigns, presentations, social media, print, and internal communications, ensuring strong brand consistency, clear messaging, and high visual quality across all touchpoints.

Key responsibilities:

• Create key visual concepts and visual assets for marketing, corporate, and digital channels in collaboration with the Art Director.
• Generate and develop visual concepts for advertising campaigns, presentations, social media, print materials, and internal communications.
• Visualize concepts in accordance with brand guidelines, tone of voice, and brand-specific characteristics.
• Ensure strong brand consistency and high visual quality across all deliverables.
• Ensure clarity of messaging and strong visual hierarchy across touchpoints.
• Maintain a consistent visual approach across multiple communication channels.

Required Experience:

• Proven experience as a Senior Visual Concept Designer, Senior Key Visual Designer, Senior Graphic Designer, Senior Communication Designer, or in a similar role.
• Strong portfolio featuring key visuals, campaigns, and conceptual work.
• Ability to develop visual concepts from brief to final execution.
• Concept generation and development from scratch is a core professional skill. Being able to generate ideas is a must-have.
• Ability to visualize both self-generated and provided ideas in alignment with brand identity and visual language.
• Experience working with AI tools for idea generation, visual creation, and creative workflow optimization (e.g., Midjourney, Nano Banana, DALL·E, ChatGPT, etc.).
• Ability to adapt visuals across different channels and formats.
• Strong attention to detail and high standards of visual quality.
• Strong communication and collaboration skills.
• Ability to manage multiple tasks and meet deadlines.
• Solid understanding of visual communication principles and message hierarchy.
• Ability to work with brand positioning and maintain consistency of visual language.
• Advanced Russian and English.