Discover the most captivating crypto news of July, featuring the pioneering card game on the blockchain, the emergence of the Lacoste brand in the world of Web3, and an intriguing NFT quest orchestrated by German intelligence.
Indeed, news from the crypto world can be both intriguing and thrilling, especially when presented by the experts of the SOFTSWISS team, who curate a compilation of the most fascinating insights to share with you.
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Renowned as a leading software developer, they have consistently earned prestigious accolades, such as the esteemed title of the Best Crypto Company of 2023 at the International Gaming Awards. With access to over 3,000 games optimised for more than 20 popular cryptocurrencies, including Bitcoin, Ethereum, Litecoin, Dogecoin, Bitcoin Cash, Tether, and others, SOFTSWISS clients are at the forefront of the crypto-gaming revolution. SOFTSWISS also offers the In-Game Currency Converter, which lets clients play any game from the full 16,000 games portfolio in crypto which is available for clients of the Game Aggregator.
Now, let’s delve into the captivating highlights!
Lacoste Launches Lacoste Web3 Gaming Portal
The iconic French fashion brand, Lacoste, is taking a groundbreaking step into the world of Web3 by creating a captivating gamified ecosystem. This platform will offer token holders an exciting array of NFT-related activities, allowing them to actively engage with the brand in innovative ways.
Last summer, Lacoste introduced the UNDW3 project, featuring 11,212 NFT avatars adorned with the iconic branded crocodile. Now, NFT UNDW3 owners will have the opportunity to link their crypto wallets to the new Lacoste UNDW3 portal, where they can engage in various events, quests, drawings, and even interact with Lacoste representatives through immersive conversations.
Furthermore, the UNDW3 wallet and users’ Discord accounts will earn points for their activity. As these points accumulate, the rarity of their NFTs will increase, consequently enhancing the value of the tokens.
Lacoste is optimistic that dynamic NFTs will establish themselves as a long-term digital trend, providing companies with a means to connect more intimately with their customers. Interestingly, other fashion brands, Adidas, Puma, and Nike are also embracing dynamic NFTs, planning to integrate them into the company’s metaverse.
Warner Music Group Announces Partnership with Polygon Labs.
The entities have joined forces to launch a music accelerator program aimed at fostering the development of the next generation of blockchain projects and decentralised applications (dapps) on the Polygon network.
Selected projects will receive funding from WMG and Polygon Labs, in addition to valuable mentorship and the chance to interact with experts from both the music and blockchain industries.
Over the past year, Polygon has actively collaborated with renowned brands seeking to adopt Web3 technology, including Starbucks, Reddit, and Nike. In April, the company teamed up with Mastercard to release free NFTs and launch a Web3 music accelerator program.
Robert F. Kennedy Jr. Pledges Support for Bitcoin Following Election
The NYP portal recently published an interview with Robert F. Kennedy Jr., a candidate running for the US presidential election. During the interview, the Democratic politician expressed his commitment to supporting Bitcoin and enabling the freedom of mutual settlements if he secures victory.
Kennedy Jr. has emerged as a formidable contender within the Democratic Party, securing 20% of the votes during the primaries within the Blue camp, while Biden maintains a 60% approval rating.
Despite being a newcomer to the presidential race, Kennedy Jr. has garnered substantial support, especially from the cryptocurrency community. He has even declared that he will accept BTC campaign donations.
Former CEO of Twitter, Jack Dorsey, believes that Kennedy Jr. stands a strong chance of winning the election, particularly as the Democratic Party lacks significant opponents since Trump’s departure. Additionally, there is a growing belief within the party that Biden might not seek another term.
Kennedy Jr.’s closest rival from the Reds camp, Ron DeSantis, shares a similar opinion. This stance could potentially enable the Blues to attract some hesitant Americans who are opposed to Biden but are reluctant to support the Republicans.
German Intelligence Initiates NFT Quest to Discover Talent
The German intelligence agency Bundesnachrichtendienst (BND) has launched the Dogs of BND NFT collection with the aim of attracting skilled Web3 specialists to join their team.
Initially, the NFTs were priced at ETH 0.000001 (EUR 0.0017), but access to them was blocked. To acquire a token, users must take part in a treasure hunt, where they need to uncover hidden text such as a wallet address, a transaction hash, a block, or a token number. The task can only be completed by specialists who possess the ability to track down the correct data.
Those who successfully solve the codes will have the opportunity to mint one of the 987 dogs and will also be considered for the position of cyber specialist at the Bundesnachrichtendienst intelligence agency. Individuals in Germany over the age of 13 are eligible for consideration.
As of now, the minimum price of an NFT has risen to ETH 0.06 (EUR 100.52), and 233 users have already become token owners.
The collection was created on the Ethereum network following the ERC-1155 standard. Some have criticised the use of an outdated standard by the agency.
Additionally, certain commentators find the pictures to be too primitive and old-fashioned. However, it is essential to remember that the primary objective of Dogs of BND is to identify potential candidates who can contribute to the intelligence operations of the Bundesnachrichtendienst.
Innovative SPA-Salon in New York Uses BTC Mining to Heat Pools
It happened at the Brooklyn BATHHOUSE. The team behind the project says that they harnessed the energy from BTC mining to achieve the feat.
Some haters, however, expressed concerns over the environmental impact of BTC mining, making the usual accusations about its harmful effects. In response, Jason Goodman, co-founder of the BATHHOUSE, addressed these concerns in a comment, explaining their energy-efficient process.
“Instead of solely relying on electricity to operate a traditional pool heater, we utilise that electricity to power miners. By doing so, we achieve energy neutrality as we effectively utilise the same energy we would have consumed to heat our pools. In a way, we are ‘doubling up’ on our electricity usage and offsetting most of our energy costs through our contribution to maintaining the Bitcoin network and engaging in an enjoyable engineering project.”
On Twitter, the crypto community rallied in support of the SPA, dismissing the haters’ claims as baseless. They highlighted the fact that the salon was effectively recycling energy, ultimately leading to resource conservation.
Popular Web3 Card Game ‘Gods Unchained’ Debuts on Epic Games Store
The highly-anticipated blockchain card game, ’Gods Unchained’, has made its debut on the Epic Games Store, granting access to its vast array of features to a staggering user base of 230 million.
‘Gods Unchained’ stands as one of the oldest games in the crypto world, having been released in 2018 on the Ethereum blockchain, and later on the Immutable X layer 2 solution. In this game, participants collect cards presented as NFTs.
The Epic Games Store, a renowned marketplace for digital games, has recently entered the realm of blockchain applications by collaborating with creators in this space.
The version of ‘Gods Unchained’ available on the Epic Games marketplace will be similar to the one offered on the Immutable Games Studio website. It will include a free version that does not require the purchase of tokens. Moreover, the studio is gearing up to introduce new game modes with maps, allowing players to explore fresh strategies.
Exciting news awaits players as ‘Gods Unchained’ will launch mobile versions this year, developed by the partner studio, iLogos. These mobile apps will be available for both iOS and Android platforms, and earlier, they underwent testing with over 60,000 game sessions on Android.
Immutable Games faced difficulties last year, largely due to the crisis in the cryptocurrency market, which led to the dismissal of some of the ‘Gods Unchained’ project staff.
The crypto world is becoming increasingly intertwined with our daily lives, providing new opportunities for earning and recreation that were previously unimaginable. Therefore, to remain in trend, it’s essential to keep a close eye on the pulse of crypto life!