Overview:
SOFTSWISS is hiring a Creative Lead to join our Marketing Team. We are seeking a concept-driven and execution-focused Creative Lead to shape and deliver impactful marketing and communication campaigns across ATL, BTL, PR, and Digital channels, driving the creative vision for both Commercial and Employer brands.
Purpose of the role:
You will be responsible for developing and implementing creative concepts that strengthen the company’s Commercial and Employer brands. Your work will shape the visual and verbal identity of marketing campaigns across ATL, BTL, PR, and Digital channels – from idea generation to full creative execution – ensuring consistency, impact, and excellence in every project.
Key responsibilities:
- Participation in the development of marketing and communication strategies of Commercial and Employer brands of the company;
- Development of creative concepts for projects of any complexity with implementation in ATL/BTL/PR/Digital channels (integrated advertising campaigns, banner campaigns, non-standard promotional campaigns, PR-projects, campaigns in social networks, etc.);
- Development of key visuals for marketing campaigns/events, control of designers in complying with the creative concept at the stages of creation and adaptation of the key visual for different channels;
- Creative support of the development of materials for advertising campaigns from the stage of idea creation to the launch of the advertising creatives;
- Development of naming, slogans, ideas for logos, brand identity;
- Implementation of the director’s function in the production of audio/video clips (idea and script development, storyboarding, control and coordination of pre/post-production, filming directing);
- Coordination and supervision of creative/video projects implemented by third-party contractors (search and coordination of contractors, preparation of terms of reference and production briefs, holding regular stus meetings with the contractor at all stages of the project, project closure, including document management);
- Together with the project manager of the creative team, describing and regularly finalizing the process of creation, protection, delivery of creative projects.
Required Experience:
- 3+ years experience in a similar position (agency or in-house);
- Experience in B2B marketing;
- Portfolio of experience in developing creative projects for ATL/BTL/PR/Digital channels;
- Experience in working with advertising creatives from idea development to materials control;
- B2 level English skills
- Fluent Russian is must have