Lead Content Writer

Overview:

SOFTSWISS is hiring a Lead Content Writer to join our Content Marketing Team within the Marketing Department. You’ll work on content initiatives across our product ecosystem, contributing to growth, brand positioning, and lead generation.

Purpose of the Role:

As a Lead Content Writer, you are recognised within the team as an authoritative expert. You will resolve complex content challenges by applying advanced subject matter knowledge and will influence strategic decisions both within and beyond the Content Marketing work area. While you will remain hands-on with high-level content creation like a Senior Writer, you will also take on elevated responsibilities to collaborate with and lead functional or cross-functional teams.

Key Responsibilities:

• Expert Content Creation: Write, localise, and finalise high-quality, clear, and consistent content for complex projects, operating as a subject matter expert with no day-to-day guidance.
• Cross-Functional Leadership: Act as a project owner to coordinate and lead cross-team initiatives involving SEO, Digital Marketing, Design, and Development teams.
• Strategic Influence & Planning: Influence decisions within and beyond your own work area by contributing significantly to the overarching Content Plan, Activity Calendar, and Lead Magnet Plan.
• Complex Problem Solving: Identify and resolve complex issues related to content strategy, website maintenance, and cross-departmental requests.
• Mentorship & Quality Assurance: Mentor Senior, Middle, and Junior Content Writers, and assist the Team Lead/Head of Content Marketing in controlling the quality of final draft copy generated by the wider Content Team.
• Analytics & Sales Enablement: Take a highly confident role in content performance reporting (GA4, GSC), interpreting data independently to improve B2B sales enablement materials, USPs, and challenge-solution-led content.

Required Experience:

• Higher education in marketing, journalism, linguistics or experience in a relevant domain (BA or MA).
• Computer and tech savviness.
• Understanding of content and web metrics.
• Organised project management.
• Previous experience in copywriting, editing, and performance tracking.
• Digital tools: email and writing (Google Workspace), SEO tools (Semrush, Ahrefs, other), project management tools (Jira, Asana, Trello etc), data and analytics tools (GA4 and Google Search Console).
• Proficiency in English (C1 and higher).
• Proficiency in Spanish (C1 and higher).

Nice to Have:

• Experience in iGaming, IT marketing, B2B marketing.
• Languages: Russian, Portuguese, Polish.
• CAE/CPE/CELTA/IELTS/TOEFL certificates.
• Knowledge of WordPress.
• Knowledge of ChatGPT.
• Copywriting and design cycle and processes.
• Project Management principles.
• Working with dev teams.
• Content/Digital/General Marketing Principles.