Marketing Analyst – Senior

Overview:

SOFTSWISS is hiring a Marketing Analyst to join our Marketing team.
You’ll work across the full B2B customer journey, helping improve pipeline efficiency, conversion performance, and business growth through advanced analytics, forecasting, and experimentation.

Purpose of the role:

• You’ll work with B2B funnel analytics and performance measurement across the customer journey to improve conversion efficiency and business growth
• You’ll drive data-informed decision-making through forecasting, reporting frameworks, attribution analysis, and business intelligence initiatives
• You’ll lead CRO and A/B testing initiatives to improve landing page performance, user engagement, and acquisition efficiency
• You’ll collaborate across Marketing, BizDev, Pre-sales, and Digital teams to identify growth opportunities and improve funnel visibility

Key responsibilities:

• Work with end-to-end B2B funnel analytics across the full customer journey (Lead → MQL → SAL → Contract), monitor conversion performance, identify bottlenecks, and drive optimization initiatives
• Maintain and enhance KPIs reporting infrastructure and funnel performance frameworks to support operational and strategic decision-making
• Support forecasting and planning through analysis of pipeline dynamics, lead quality, acquisition efficiency, and conversion trends
• Prepare monthly and quarterly business performance reviews highlighting key insights, risks, trends, and growth opportunities
• Own marketing attribution and tracking frameworks, ensuring accurate measurement of lead sources, campaign influence, user journeys, and pipeline contribution
• Lead the A/B testing and CRO process across landing pages and digital experiences, from hypothesis generation and test setup to analysis and optimization recommendations
• Analyze user behavior using web and product analytics tools to identify friction points, engagement patterns, and conversion opportunities
• Collaborate with BizDev, Pre-sales, and Digital teams to improve analytics processes, reporting quality, and revenue impact

Required Experience:

• Russian language proficiency at B2 level or higher and English proficiency at B1–B2 level
• 5+ years of experience in marketing analytics, performance analysis, business intelligence, or digital analytics, preferably within B2B Tech, SaaS, iGaming, or FinTech environments
• Strong B2B analytics experience with deep understanding of pipeline analytics, funnel performance measurement, and customer journey analysis
• Advanced hands-on experience with GA4, GTM, event tracking, UTM governance, and conversion tracking implementation
• Advanced Excel, SQL, and Python skills, including the use of Python analytical libraries for data analysis and reporting
• Strong understanding of B2B funnel metrics, digital marketing KPIs, attribution methodologies, and ROI modeling
• Proven experience leading A/B testing and CRO initiatives, including hypothesis development, experimentation, and performance analysis
• Experience working with BI and visualization tools such as Tableau or Power BI
• Strong communication and presentation skills with the ability to explain analytical insights to both technical and non-technical stakeholders
• Senior-level experience in analytics or performance-focused roles

Nice to have:

• University degree in Marketing, Analytics, Economics, Finance, Mathematics, or a related field
• Experience working in large international B2B technology companies
• Experience with AI-assisted engineering and data pipelines
• Previous experience contributing to mentoring, knowledge sharing, or cross-functional analytical initiatives