SOFTSWISS has embarked on a significant charity initiative to help Brazil recover from its worst flood in 80 years. Throughout June, the company conducts the ‘Save Brazil’ campaign, providing immediate and long-term support to the affected regions.
The ‘Save Brazil’ Campaign: An Overview
To date, SOFTSWISS has contributed USD 30,000 in direct financial aid. This amount has been allocated to various efforts, including:
- Emergency assistance through charitable organisations for the swift delivery of food, clothing, and water.
- Sustainable initiatives addressing clean water access, with ongoing negotiations to install water purification systems in local schools.
Rubens Barrichello, SOFTSWISS Non-Executive Director in Latin America, has been instrumental in this initiative. Mr Barrichello has not only supported the campaign but also compiled a list of trusted charities, enabling SOFTSWISS employees to contribute directly. Barrichello expressed his gratitude, stating:
“I am very glad that the SOFTSWISS team I joined is committed to supporting Brazilians in this difficult situation. I am grateful that, together with SOFTSWISS, we also have the opportunity to help those who need our support now.”
The campaign has garnered significant attention within the iGaming community, with 11 major media outlets displaying over 35 banners to raise awareness and solicit help for Brazil.
The Role of Brazil in the iGaming Industry
Brazil is a fast-growing market in the iGaming industry, home to major SOFTSWISS partners and regional employees. The company’s founder, Ivan Montik, emphasised the commitment:
“Recognising Brazil as a key market, SOFTSWISS has dedicated significant efforts to establish a strong presence here. Our goal is to be a reliable partner to the Brazilian people and help the local industry grow. We now have employees in the region, and in light of the country’s recent hardships, standing aside is not an option. We are committed to supporting the people of Brazil during this difficult time.”
SOFTSWISS’ involvement with Brazil is part of a broader commitment to social responsibility. In 2022 alone, the company allocated 1.7 million euro to various charitable causes worldwide, demonstrating its dedication to aiding those in need promptly and effectively.