In the fast-moving world of cryptocurrency, where digital money is becoming an essential part of our lives, SOFTSWISS has been a leading light. With a history spanning over 15 years, the company’s journey is a testament to the power of innovative technology and deep market insight.
This March, we are diving into a variety of captivating stories, including the unique Binance CRYPTO perfume, the introduction of the digital shekel, and many more groundbreaking developments.
Binance Launches CRYPTO Fragrance for Women
www.thedrum.com
Binance has launched a unique line of fragrances for women named CRYPTO. This marketing campaign, timed for International Women’s Day, aims to draw more women into the cryptocurrency industry, striving to shift the gender balance within the sector.
The exclusive CRYPTO fragrance line seeks to forge an unspoken connection with the world of crypto assets. “The new perfumes blend the essence of finance with fragrance,” the company stated in a press release.
Binance is also planning a series of events and initiatives, including face-to-face meetings and social campaigns, to highlight the growing role of women in the cryptocurrency industry. A crucial part of the campaign includes rewarding the first 5,000 women who complete a cryptocurrency course at Binance Academy with USDT stablecoin vouchers worth USD 25 each.
Previously, Binance Academy initiated a program in 2022 to teach blockchain and cryptocurrency technologies, covering topics like blockchain principles, DeFi, Web3, and other key areas.
Donald Trump Supports the Development of Cryptocurrency in the USA
www.news.bitcoin.com
Presidential candidate Donald Trump has stated that if he wins the elections, he will not burden the crypto-asset sector with sanctions or new regulations. In an interview with CNBC, he also mentioned his new line of athletic shoes, a portion of which was purchased using Bitcoin.
Despite this, Trump is not an investor in Bitcoin, as confirmed by data from the Arkham Intelligence platform. Regarding cryptocurrency regulation, he mentioned that he recognises the widespread use of Bitcoin and sees no need to alter his stance at this stage.
Although Trump was sceptical about cryptocurrencies in 2021, by January 2024, he had launched an NFT collection on the Bitcoin network, marking his latest venture in the field.
The Israeli Government is Set to Issue a Digital Shekel
www.cryptonews.com
The Bank of Israel (BI) has announced its plan for a Central Bank Digital Currency (CBDC), dubbed the e-shekel. The CBDC aims to facilitate 24/7 payments and will support offline transactions as well.
The primary goal of the CBDC is to allow banking institutions to use the electronic shekel to maintain liquidity. The system’s infrastructure enables the regulatory body to specify the necessary data types for system monitoring while ensuring the confidentiality of customer balances and transaction information. Israeli authorities initiated research into a CBDC in 2021, though a specific launch date has yet to be established.
Hungarian Banks Will Be Able to Provide Crypto-Related Services
www.bits.media
The Hungarian government is agreeing on a bill that will allow financial institutions to carry out transactions with Bitcoin and Ether and provide clients with other services related to the crypto sector. The Central Bank of Hungary will be responsible for the regulation and supervision of the activities of crypto services.
Officials said that integrating cryptocurrencies into mainstream financial services opens up new opportunities for investment, transaction efficiency and economic inclusion. The new rules will come into force in the first half of 2024.