Did you know that the art of great masters such as Picasso, Dali, and Banksy can now be found in the digital space as NFTs? This new life for classic masterpieces symbolises the fusion of traditional art with modern technology. Meanwhile, the IT company SOFTSWISS has won a prestigious technology award, confirming its leadership in innovation. Explore these topics and more in our April crypto news roundup.
Iconic Works by Picasso, Dali, and Banksy Transform into NFTs
www.en.cryptonomist.ch
10101.art presents an innovative project aimed at making art accessible to everyone by combining digital and physical experiences. The project was showcased at the Monada Gallery in the Ritz-Carlton Hotel, Dubai. For this occasion, visitors had the opportunity to view renowned works by Picasso, Dali, and Banksy, and participate in an exclusive NFT pre-sale event featuring works by Warhol and Banksy.
Blockchain technology is being utilised to create a system of collective ownership of artworks. This innovative approach allows individuals to own shares in original artworks previously inaccessible in the traditional market. Alina Krot, CEO of 10101.art believes it is time for a more inclusive approach to art ownership.
10101.art has also introduced Banksy’s ‘Turf War’ as an NFT, offering the chance to purchase an NFT and become a co-owner of the original artwork. This initiative demonstrates that the project will transform the perception of art collecting, making it more accessible and enjoyable.
Double Victory for SOFTSWISS at the Prestigious Malta Cryptocurrency Awards
The Malta Cryptocurrency Awards recently celebrated achievements in the fintech industry. It was a notable event for the international IT company SOFTSWISS, which secured a double victory. The company was awarded ‘The Most Innovative Cryptocurrency Company of the Year’ and ‘Award for Outstanding Contribution to the Industry’.
These awards at the Fintech Awards ceremony underscore SOFTSWISS’ dedication to innovating within the cryptocurrency sector and its influence in shaping the future of iGaming. This recognition from such esteemed awards highlights SOFTSWISS’ consistent efforts in improving and expanding its operations annually, reaffirming its status as a leader in the industry.
Generation Z tends to prefer cryptocurrencies over stocks and real estate
www.fortune.com
According to a survey conducted by Policygenius, Generation Z exhibits a stronger preference for cryptocurrencies over traditional investments like stocks and real estate. The study, which sampled 4,063 Americans aged 18 and older, reveals that approximately 20% of Gen Z individuals own cryptocurrency, compared to 18% who own stocks. In contrast, among Boomers, 33% hold stocks, and only 5% are invested in cryptocurrencies.
Industry experts suggest that the inclination of younger generations towards newer asset types like cryptocurrencies reflects a greater readiness to embrace financial risks. Research from the Financial Industry Regulatory Foundation and the CFA Institute supports this view, indicating that about 56% of Gen Zers have invested at least in one. Notably, 55% of these young investors have chosen cryptocurrencies, while only 41% have opted for stocks. The findings also highlight that young people are equally or more likely to invest in cryptocurrency as they are in real estate, showcasing a shift in investment trends among the emerging generation.
STEPN and Adidas Unleash Exciting New NFT Collection
www.retaildive.com
STEPN and Adidas have joined forces to introduce the ‘STEPN x Adidas Genesis’ sneaker collection, which showcases 1,000 digital pieces inspired by Adidas’ iconic running shoe designs. This launch marks the beginning of a year-long partnership between the two brands, featuring multiple NFT drops and the release of wearable physical merchandise.
STEPN, a widely recognised crypto app, incentivises physical activity by rewarding its users. The app boasts a substantial user base, estimated at 5 million people.
Furthermore, Adidas continues to expand its presence in Web 3.0. The brand has previously formed strategic partnerships with notable entities like Coinbase and Bored Ape Yacht Club, further enhancing its innovative footprint in the digital realm.