Marketing

Builds the brand strategy, creating eye-catching promotional materials, and participating in the development and implementation of the marketing strategy. They analyse market trends and competitive landscape to investigate opportunities for growth and align internal and external communication with SOFTSWISS targets and brand positioning. Additionally, they produce new ideas for branding and marketing communications and manage internal brainstorming meetings and creative sessions.

Creates SOFTSWISS PR & Events strategy, including global and local PR campaigns, media monitoring, and analysis of PR efficiency. They prepare spectacular PR materials, such as press releases and interviews, and interact with media partners to promote SOFTSWISS in the public space. The team also organises breathtaking exhibitions and events around the world to increase customer loyalty to the brand and produces high-quality merch for teams and partners. Additionally, they develop collaborations with well-known brands to increase visibility and stand out from competitors.

Responsible for media planning and control of placements and campaigns promotion in digital channels. The team develops unique digital marketing strategies, launches impactful ads on social media channels, and builds strong working relationships with media partners. They are also responsible for improving website design, UX, traffic, and content, maintaining consistent brand messaging across all platforms, and executing the email marketing strategy, including designing and implementing direct email marketing campaigns and analysing campaign performance for improvements.

Plans and executes the content strategy across the SOFTSWISS websites. They work closely with the cross-functional teams, including marketing, product, service, SEO, and frontend development teams, to ensure that the content is aligned with the company's goals and objectives. The team is responsible for creating a variety of content, including articles, case studies, reports, and other materials, to establish SOFTSWISS as an expert voice in the industry. They supervise the creation of social media banners for events, campaigns, and industry exhibitions.

Tracks and analyses the quantitative metrics and indicators of the company's marketing department, with a focus on qualitative measurement. They draw on business-related research and industry knowledge to correctly interpret data and improve performance. The department also focuses on analysing the marketing and sales funnel conversions, competitors, and market trends. They supervise internal research projects and conduct an overall commercial brand analysis. They are responsible for automating and optimising internal reports, ensuring that they are delivered accurately and on time. Additionally, the department is responsible for reporting on employer brand KPIs, tracking the success of initiatives and campaigns aimed at promoting the company as an employer.

Designs what our clients feel. The Creative Team is the Marketing Department's dedicated design team. Housing multiple graphic designers, motion designers, 3D artists, as well as UI/UX professionals – this is the team that takes on the bulk of the creative work as part of our external and internal communications.

Handles niche projects that help strengthen the SOFTSWISS brand and drives brand value. Special Projects takes on a plethora of tasks from multiple domains and works against the clock to bring them to fruition. While many of the projects are still under wraps, we hope to be able to share some of the most significant achievements of the Special Projects Team soon.