Head of Product

Overview:

SOFTSWISS continues to expand the team and is looking for a Head of Product.

We are seeking an experienced and strategically minded Head of Product to lead the development and growth of our Sportsbook product. You will manage a cross-functional team (Product Owners, Business Analysts, Designers) and be responsible for the entire product lifecycle — from strategy to launch and optimization. A key focus will be on building a transparent and predictable product development system based on data and market expertise, with an emphasis on scalability, performance and partner satisfaction.

About Product:

SOFTSWISS Sportsbook Platform
A sports betting platform that allows you to operate a sports betting business online

Learn More

Key responsibilities:

1. Product Strategy and Planning
   • Define and develop the Sportsbook product strategy in close alignment with business goals
   • Establish a structured product planning model (roadmap, quarterly planning, discovery backlog)
   • Manage the product portfolio, prioritizing features and initiatives based on value vs. effort
   • Create a system to monitor the status of tasks and processes (in collaboration with delivery and engineering teams)
   • Organize regular product reviews and product health sessions based on key metrics
2. Metrics, Analytics, and Quality Control
   • Define and implement key product KPIs: retention, LTV, time-to-market, NPS, SLA for delivery, % of plan accuracy
   • Analyze customer experience and feedback to make informed decisions about the roadmap
   • Build a system for collecting data on product usage, partner engagement and activity
   • Introduce team performance metrics: velocity, cycle time, release predictability
3. Team and Process Management
   • Lead a team of Product Owners, Business Analysts and Designers. Maintain a high level of discipline in planning and team focus
   • Maintain a high level of discipline in planning and team focus
   • Set up discovery and delivery processes together with technical teams
   • Collaborate with other product verticals and centers of excellence within the company
   • Actively participate in team growth, employee motivation, recognition and all people management processes
4. Partner and Cross-Functional Team Management
   • Gather, structure and digitize requirements from partners and internal teams
   • Participate in client meetings to identify pain points and market opportunities
   • Ensure solution customization for key partners’ needs without compromising the core product
   • Work closely with the marketing, support, sales and legal compliance departments

Requirements:

• English and Russian (at least upper-intermediate, both written and oral)
• Proven experience in the betting industry (Sportsbook)
• Experience with B2B platforms (B2C experience is a plus)
• 5+ years as a Head of Product or Lead Product Manager
• Strong ability to build and maintain a clear planning and progress control system
• Deep understanding of Sportsbook mechanics: odds, margin, risk, feeds, bet slip, live and pre-match markets
• Experience in launching and maintaining complex B2B products
• Technical literacy, understanding of architecture, API, DevOps and CI/CD processes
• Strong data-driven mindset with experience in setting and managing product KPIs
• Ability to establish effective processes where the roadmap aligns with delivery

Nice to have:

• Experience working with regulated markets
• Understanding of multi-brand and multi-jurisdictional solutions
• Product discovery skills, including conducting customer interviews and analyzing user journeys
• Ability to balance between customization and core product development